Outsmart Marketing Tricks on Halloween Treats

Treats labeled GLUTEN-FREE:

Unless it has wheat, barley, or rye, it will already be gluten-free. Just because it’s labeled gluten-free doesn’t mean it’s a healthy alternative. Many holiday treats are made from sugar, corn syrup, and artificial colors, which are naturally gluten-free. Don’t be tricked that the candy corn labeled ‘gluten-free’ will be a healthier alternative than the candy corn not labeled ‘gluten-free.’ Calorie for calorie, both versions of candy corn are the same. Therefore, if candy corn is the treat you want to enjoy, do so in moderation

Treats labeled FAT-FREE:

Foods made primarily from sugar and corn syrup will be fat-free because sugar and corn syrup are naturally fat-free. However, all forms of sugar still provide four calories per gram. Therefore, a serving of jelly beans will be fat-free; however, it offers 27 grams of sugar.

Bottom line: Don’t be fooled by the trick that “fat-free” candy is a healthy alternative.

Treats labeled ALL-NATURAL or made with “RAW SUGAR”:

Foods may be labeled using natural sugar, raw sugar, date sugar, rice syrup, and agave as healthier alternatives. These ingredients are another name and version of sugar. They still provide four calories per gram, and your body will process them as sugar. Over consumption of any form of sugar, whether it is agave, honey, date sugar, cane sugar, or table sugar, will still provide excess calories. Calories not used by the body for energy will cause weight gain.

Treats labeled SUGAR-FREE:

Sugar-free candy does not mean it is “free” food to eat in unlimited quantities. It’s quite the opposite, as sugar-free candies are made with sugar alcohol. While they’re known to be safe for consumers, sugar alcohols usually have a few side effects, including an upset stomach caused by their laxative effect (yes, you know what that means!). Sugar-free candy still contains calories, and the amount consumed matters. Overindulging in sugar-free candy will result in excess calorie intake and GI distress. If you choose sugar-free candy, follow the same guidelines with traditional treats and eat in moderation.